Malta tourism joins WTTC to host summit
Malta Tourism Authority has joined the World Travel & Tourism Council as a Destination Partner and will host the WTTC Global Summit 2026 in Valletta from October 7 to 9. The partnership aims to strengthen collaboration between one of Europe’s dynamic tourism destinations and the global body responsible for promoting travel and tourism worldwide. The event is set to bring together CEOs, ministers, investors, and tourism leaders to discuss the future of the industry.
Preparing for the 2026 Global Summit
The Malta Tourism Authority plays a key role in supporting the country’s tourism industry by working closely with government, industry partners, and international stakeholders. This support helps drive economic growth while protecting Malta’s cultural heritage. The organization is responsible for promoting Malta as a leading tourism destination. The partnership comes at a significant moment as the country prepares to welcome global leaders to Valletta.
Hosting the summit provides a platform for strengthening public-private collaboration. The event will showcase Malta’s tourism success story and highlight the destination’s commitment to sustainable growth and innovation. It offers a chance to present the Maltese experience to industry leaders from around the world.
Jo Etienne Abela, Malta’s Minister for Tourism, said the partnership comes at an important moment for the sector. “This Destination Partnership strengthens Malta’s engagement with leading voices in the global tourism industry and provides an important platform to share our experience, while also learning from international partners and identifying new opportunities for sustainable growth,” he stated. He added that hosting the summit is a recognition of Malta’s growing role on the international stage.
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Carlo Micallef, Malta Tourism Authority CEO, said the partnership is a major step for the organization. He noted that it gives Malta a direct platform to connect with top decision-makers across the global travel industry. The MTA aligns with the WTTC to highlight a strong commitment to developing a sustainable and resilient tourism industry for the Maltese Islands.
Global Recognition and Future Vision
Gloria Guevara, WTTC President & CEO, welcomed the Malta Tourism Authority as a Destination Partner. She stated that the destination will have the opportunity to showcase its unique heritage and vision for sustainable growth. The WTTC looks forward to working together to highlight Malta’s position as one of Europe’s most compelling tourism destinations.
This arrangement puts Malta in a position to share its experiences with the global community. The summit will serve as a venue for discussing the future of travel and tourism while demonstrating the value of local industry efforts. It also provides a chance to learn from international partners and identify new opportunities for growth.
