She contributes her drive to being a Taiwan-born immigrant who’s felt like an outlier for much of her life. I’ve always had to assume differently.” In that sense, her surprising path from blogger to skincare founder seems much less inconceivable. “It’s her authenticity and perception that gained her such a loyal following,” co-founder Katie Borghese mentioned of Chen Craig’s early success with BagSnob. And while it’s secure to assume that built-in viewers doubtless boosted U Beauty’s preliminary publicity, now the brand has actual lab result-backed bonafides to carry it forward.
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