I suppose we’re going to see a flip from a focus on authenticity to a give attention to accountability,” Van Belleghem predicts. “For the last few years, we’ve all heard that experience goes to be the saviour of physical retail – it was all about a ‘hands-on’ experience. But in a post-COVID world, the physicality of retail will be very totally different because prospects will need to keep their distance and easily not contact as much. Bird says physical retail will maintain low- or no-touch options, corresponding to click-and-collect and digital try-ons.
Like different modern cultures, jewelry was commonly buried …

